Purr Like a Kitten Or Roar Like a Lion – Performance Mufflers and Exhaust

Your exhaust system contains some of the most vital components when it comes to achieving maximum performance. Composed of tubing that expels exhaust gases away from the engine, the exhaust system and its various components -mufflers, headers and catalytic converters – streamline the performance of your vehicle by increasing horsepower, gas mileage and overall efficiency.

In stark contrast to the lackluster output provided by stock components, a performance exhaust system features parts that are specifically designed to achieve varying levels of added performance, enabling you to purr like a kitten or roar like a lion if you so choose. Performance parts, like Edelbrock headers and parts produced by Magnaflow, are engineered to maximize your engine’s exhaust flow by providing a smoother conduit for spent gases to escape, allowing the engine to breathe easier. In fact, just by upgrading the various components of your exhaust system, you’ll notice an immediate increase in horsepower and torque, enjoy a boost in power of up to 10 percent, and see your fuel efficiency jump by up to 2 mpg-assuming you don’t develop a lead foot after installing your exhaust.

A performance-grade muffler is by far the most popular upgrade when it comes to your exhaust system. The muffler is responsible for reducing pulsations created by exhaust gases while permitting the spent gases to pass freely through the system. To contain and minimize unwanted exhaust noise, mufflers are lined with wool, fiber mat or fiberglass, providing an insulated sound barrier. Unlike stock parts, a performance-enhancing muffler achieves its goal while avoiding excessive backpressure that would otherwise reduce power and performance by acting as an inadvertent brake against the engine.

Another upgrade for those looking to improve the output of their vehicle is the addition of an improved set of headers. A header connects to the engine at the exhaust ports, collecting exhaust gases from the cylinders and channeling spent gases into a common outlet. Headers are typically constructed of cast iron or fabricated tubing and manufactured by aftermarket automotive companies. Most performance-enhancing enthusiasts buy aftermarket headers made by companies who specialize in producing reliable, cost-effective headers created specifically for their make, model and year, like those found in Edelbrock headers.

The final major component to consider when upgrading your exhaust system is the catalytic converter. Catalytic converters reduce the amount of pollution produced by an internal combustion engine by filtering them through a coating of precious metals found on the converter’s substrate. Required by law in most states, catalytic converters contain a network of small ceramic passageways that act to weaken the polluting chemicals and convert them into a more environmentally-friendly byproduct of combustion. Stock cats tend to choke the exhaust flow, but performance aftermarket converters sport smarter internal designs that strip away pollutants without robbing your gas pedal of power.

Batteries – Bringing Power to the People

Have you ever considered how many times in a day you make use of a battery? You pick up your mobile phone and it has a battery, you start you car and the engine fires up because of a battery, you’re at a work meeting and your laptop is running off a battery, you look at your wristwatch and it has a battery – you may even have one in your razor or toothbrush. Batteries are ubiquitous sources of power in our lives and make our daily functioning easier and more convenient. They do also however need to be charged in order to be of use to us.

Count Alessandro Volta was the Italian physicist who bought the wonderful world of battery power to life. He created a simple battery in 1799 from zinc and silver metal plates and brine-soaked paper known as the voltaic pile that was the first device to emit a steady current. In recognition of Volta’s discovery the SI unit of electromotive force, electric potential and electric potential difference became known as the Volt. Voltages of commonly used items include car batteries 12 V, single, non-rechargeable alkaline batteries 1.5 V and household mains 230 V. To maximize the use of the electrical charge produced by a battery it must be connected to a load, for example a motor or an electric circuit.

Batteries require anodes, cathodes and electrolytes to produce a current involving an electrochemical reaction that moves electrons from negative to positive terminals and come in both non-rechargeable and rechargeable forms. To restore the charge in the rechargeable battery, energy must be supplied from an external source, for example via a battery charger, that moves the electrons in reverse from positive to negative terminals, thereby restoring the charge. Lithium-ion (LiOn), nickel-metal hydride (NiMH) and nickel-cadmium (NiCd) batteries are examples of rechargeable batteries. The charging process however is not a hundred percent efficient so gradually charge is lost and the battery will eventually cease to function.

Batteries are broadly divided into three categories namely industrial, automotive and portable types where the industrial types can be of any size but designed exclusively for industrial or professional use as opposed to portable types that are used in laptops, mobile phones and MP3 players. Industrial batteries can be used as a source of power in forklifts, golf carts, lighthouses, professional video equipment and mobility buggies. More interesting applications for batteries are in medical science, asset tracking equipment, uninterruptible power supplies and in the aerospace industry. Next time you have a moment, picture what our world would look like if we had to walk around with everything plugged into a socket.

Interception: How Volvo Disrupted the Way We Attract Attention

The greatest interception ever didn’t happen on the field of Superbowl Sunday. It happened on Social. Volvo Cars chose a more customer-centric philanthropy instead of a big-budget advertising spend. While Mercedes-Benz, BMW, Lexus and other car companies burnt USD 60M to buy ad time during the game, Volvo scored a social media touchdown without stepping on the green.

Last year, we saw a shift towards the use of an appealing digital methodology that shaped not just how we use digital media, but how technology can change our approach to TV advertising.

Volvo crippled the competition with their “Interception” campaign. It was called the “Greatest Interception Ever.” They did it not through the use of traditional media but by running a Social Media campaign. Volvo “Interception” is a socially-driven campaign alternative to the traditional TV ads. This effort is a reflection of the company’s human-centric values of prioritising people first in everything that they do. You can find this in the design and cutting edge technology of all Volvo cars that’s loved by drivers globally.


On Feb 1, 2015, the Swedish automakers asked their followers to Tweet using the hashtag #VolvoContest whenever any car commercial is aired during the big game. They nominated a loved one for a chance to win a new XC60 Luxury Crossover, Volvo’s priority model in the U.S. market. So while the competitors are showing what matters to them, Volvo wants to know who moves, who inspires, and who matters most to their customers. The best tweets got a response from Volvo, and five lucky winners were selected.


· You can’t nominate yourself.

· The tweet had to be sent out during a competitor’s 30 seconds airtime.

· You are required to choose a family member or a friend to win the car.

· You also have to include the WHY you picked your nominee.


· Launched videos through Volvo’s social channels.

· Collaborated with the Jimmy Kimmel Live show and gave away a free Volvo XC60.

· Informed followers to engage via Twitter and share the campaign.

· Kept the visitors updated on how and when to participate.

· Drove all correspondence to a mobile optimized landing page.

· Generated PR around their campaign initiatives.



Every time a car commercial is played; Volvo Tweets spiked. Over 50,000 Total Tweets in 4 hours

· The campaign drove significant impact and increased visibility for Volvo.

· 70% Volvo XC60 sales increase the month following the game (the highest in its segment).

· Received over 50,000 tweets within 4 hours on the #VolvoContest hashtag (a record-breaking outcome for any automotive brand).

· With over 80 pieces of media coverage, the campaign received over 200MM earned media impressions.

· Grey New York, Volvo’s advertising Agency, won the Grand Prix Awards for Campaign entitled “Interception” at the 2015 Cannes Lions International Festival in France.

· The Tweets trended worldwide.


Pay attention to what your competitors are doing. If they start going viral, find creative ways to “Ride on” or “Hijack ” some of their engagements.

Do you find Volvo’s idea remarkable? Do you consider this move as a digital disruptor? Is it ethical to “Hijack ” your competitors engagements? Where do you draw the line? I’d love to hear from you. Share your thoughts in the comments section below.

Monmouthshire – Key Investment Destination in UK

Monmouthshire is a county located in South East Wales. It is also called Sir Fynwy in Welsh. The county shares the boundaries with Gloucestershire on the East, Herefordshire to the Northeast, Brecknockshire to the north and Glamorgan to the West. Monmouthshire is divided into urban and rural districts to facilitate governance. Monmouthshire’s western valleys have rich deposits of mineral resources. Hence, Monmouthshire has a high concentration of industries related to coal mining and iron processing. The principal areas in Monmouthshire are Newport, Blaenau Gwent, Torfaen and some parts of Caerphilly and Cardiff.

Monmouthshire is the first county in Wales that has access to both Severn bridges. The county is strategically located on the M4 corridor that provides easy access to South East, Midlands, the North and London. Monmouthshire economy plays an important role in broader Welsh economy. Monmouthshire is an industrial base for different types of industries such as electronics, engineering and service industries in South East Wales.

South East Wales has set up “Capital Wales,” a unique initiative to attract investment to Monmouthshire Capital Wales comprises local areas in South East Wales such as Blaneau Gwent, Bridgend, Caerphilly, Cardiff, Merthyr, Tydfil, Monmouth, Newport, Rhondda Cynon Taf, Torfaen and the Vale of Glamorga. Capital Wales has assisted more than 60 businesses in different target sectors to set up facilities in this region.

Capital Wales has developed a Regional Technology Plan with 35 centers established for technology-specific training. Cardiff University in Monmouthshire has played an important role in the development of electronic industry and automotive clusters in South East Wales. Commercial property of the highest quality is widely available in Capital Wales. These properties pass the highest standards of energy efficiency and all commercial properties will be able to achieve zero carbon by 2011.

The key sectors for investment in Capital Wales are

• Medical and Medical Devices: Many world-renowned companies, such as Biomet UK Limited, Ortho Clinical Diagnostic, and Barloworld Scientific Limited, have set up their manufacturing base in Capital Wales.
• Biotech – Pharmaceutical – OTC Drugs: World-renowned companies such as GE Healthcare, Penn Pharmaceutical services, Lion Laboratories and Simbec research are located in Capital Wales.
• Aerospace – Engineering – Advanced Manufacturing: Reputed companies such as GE Aircraft Engine Services, Defense Aviation Repair Agency, BA Maintenance Cardiff.
• Software and IT Services: World leaders in Software industry such as Avantis, Comtec Europe, Logica CMG and FD systems have set up their businesses in this region.
• Financial and Business Services: World leading financial providers such as Zurich Financial Services, Legal & General, Atradius, Llyods TSB and Confused.com are located in South East Wales.

South East Wales is rapidly progressing toward becoming one of the most prosperous region in Europe and provides business opportunities to every individual and enterprise to share regions business prosperity South East Wales has an excellent tradition of education, innovative universities and a strong reliable workforce required by various industries in the region.

Other advantages of setting up business in Monmouthshire are

• Tariff-free access to UK and EU markets
• A highly advanced transport and telecommunications infrastructure
• Financial incentives for capital investment, job creation and research and development
• A business-friendly taxation system